PRODUCTS

Football for its worldwide spread and its ability to create cross-cutting interest at all social levels has established itself as the best vehicle for sports sponsorship.
It’s the most popular sport internationally with growing interest in richer markets.

FIFA estimates it followed in 193 countries with an audience of more than one billion people for major events.

The Italian Serie A with 160 countries and 128 matches broadcast live is the national championship is among the most viewed in the world.

Every Sunday there are 20,000,000 television contacts, to which must be added the 5,000,000 weekly contacts from live (Sky), regional and local TV.

In practice, 25 million Italians who watch football weekly!

Sideline advertising
A significant part of the Marketing activity is represented by the sale of advertising on the sidelines at football matches broadcast live television. It’s a particularly effective form of communication when it comes to storing trademarks. For this reason it is also used as a complement to campaigns carried out on other advertising media.

Football for its worldwide spread and its ability to create cross-cutting interest at all social levels, has established itself as the best vehicle for sports sponsorship. The TV ratings, with an average audience of 7 million for a match of the Italian National Team, testify to the effectiveness of this media.

Sport & Advertising can offer different combinations that require the presence of your brand on the pitch during the various football matches in the serie A and B series stadiums, Italian Cup and some external matches of the National and Under 21.

In addition, we offer you the opportunity to place your brand on the sidelines of the best Italian basketball and volleyball teams, for the championship and the play-offs.

Pay-TV allows you to always have maximum visibility in all the buildings.
The television news and thematic broadcasts, complete the television spaces and the interest of lovers of these sports.
3 million Italians follow basketball while 2.5 million follow volleyball.

Sideline advertising is technically managed in three different ways:

• LED electronic modules.
• Traditional static signs.